When CEE CLEAR's founders, Kat and Morgan, told me they were launching the Milky Small Cosmetic Case, I was skeptical.
It's smaller in size. It's not clear (it's translucent). And well, they already have a best-selling Cosmetic Case, so like why introduce the Lavender Haze music video when Anti-Hero is still topping the charts? IYKYK.
You might be wondering too, especially if, like me, you already own 2 original Cosmetic Cases. Do you need another one? ¯\_(ツ)_/¯
To help us decide I asked Kat and Morgan why they decided to create a sequel to their OG, and here's what they told me:
The original packs a lot, the small cosmetic case packs *just* right
"The most popular request we get [from customers] is for a smaller cosmetic case," explains Kat, "people are surprised by how much the Clear Cosmetic Case holds. It's bigger than it looks."
And often, it sits half-empty like a 7-seater SUV with two passengers, which is great if you have guests coming over, or you want kids or a lot of dogs. But most of us only have a small circle of friends, and all we need is a zippy Audi A3. That's what the Small Cosmetic Case is for beauty products. And, it’s not even that small. It still fits 4 chunky full-size tubes of toothpaste.
Milky is your low maintenance case
“As we branch out into other colours for CEE CLEAR, I fought so hard for Milky White” shares Morgan. She adds: “From a practical perspective, it needs less cleaning and any marks are not as obvious, so we also went milky for the low-maintenance customer. It's also a sexy shade.”
Let’s be clear, the brand isn’t moving away from CLEAR PVC. However, the founders are excited to use coloured tints to evolve the brand. And hell yeah it’s sexy! Think frosted glass; fogged-up car windows; that scene in Titanic – you know the one; the shadowy-silhouette of your retainers pushing against the plastic of the milky cosmetic case... that's steeeeeamy stuff, LOL.
Whether you're looking for a compact version of the Cosmetic Case, or a case that doesn't give it all away at first glance for your medication, power cords, products on low rotation, etc. the Milky Small Cosmetic Case has a place in our collection – and yours.
And considering it's one of CEE CLEAR's first product launches since the brand started in 2020, this small thing is a very BIG deal for us.
